President Obama’s White House “Beer Summit” headline was produced by the media, which earns a lot of money from beer advertising.

Tying an invitation to “have a beer” with Professor Gates and Officer Crowley offered by Obama(like offering a “come to tea” invitation to a woman) gave the media an opening to the beer industry for a whole new ad campaign or perhaps a new White House logo on future beer cans, a huge favor which I don’t think Obama intented.

Meanwhile, the health plan reform bill remains stalled by the Congress while we see multi-replays of the beer table service next to the children’s playground equipement in the White House Background.

Getting beer use burned into the minds of small children and their parents normalizes and encourages interest in beer drinking, even at the White House.

As an early beer ad claimed, ‘It’s doesn’t get any better than this.” That’s so true from the beer industry veiwpoint.